Founded in 2017, VONROC started with a clear vision: delivering high-quality power tools through a direct-to-consumer (D2C) approach. With top-notch products, eco-friendly packaging, and fast doorstep delivery at competitive prices, VONROC quickly became one of the fastest-growing e-commerce companies in the Netherlands.
VONROC operates in 16 countries and, with customer service available in over 13 languages, provides a personal and seamless shopping experience for all our customers.
What began with power tools has grown into so much more. Our product range now includes four main categories: tools, home, garden, and water. Each category is developed to make life in and around your home easier and more enjoyable, from our thoughtfully designed products to our commitment to service – we’re here to create a happy home.
It all started in 1965 with a simple yet powerful mission: offering high-quality products at an affordable price. With this philosophy, FERM has grown over the years into a strong and well-known brand in the world of power tools—and we’re proud of it!
Since 2017, the FERM brand has been closely linked to Action. In all European countries where Action operates, FERM products can be found exclusively in Action stores. Our team continuously develops a wide range of DIY tools, hobby tools, and a garden watering line specifically tailored to Action customers.
Outside the countries where Action is active, the FERM brand is available through selected partners and distributors.
Since 2024, we have been a strategic partner of Albert Heijn in the development of their Blue Home assortment. In close cooperation with a fantastic Albert Heijn team, we ensure that all Blue Home products represent top-level quality, a premium look and feel, and surprisingly affordable prices.
Interested in creating your own private label? We make it happen. From power tools and home products to garden equipment and water treatment solutions, we provide the expertise and support to turn your vision into reality. Together, we’ll develop a product line that fits seamlessly with your brand’s identity. Ready to take the next step?
